Cooper
In collaboration with CAS Exhibition partners, we realized a fantastic stand at the Geneva Motor Show 2019 last March. Due to the height restriction for stands (max. 1.5 mtr), we were asked to think along in order to still be able to create impact in the stand.
The end customer for the project was the originally American company Cooper Tires which started its work by supplying tire plasters, tire cement and repair kits from 1914. Nowadays, Cooper supplies various tire types for mainly off-road vehicles and has thus gained a strong position in the market with no one less than David Coulthard as ambassador. We also provided technical support for Cooper's press presentation with David Coulthard during the GMS 2019.
Audiovisual
In the run-up to the fair, Cooper Tires indicated that they want to attract the customer in a creative way with their tires in the lead role. We have chosen to mount the tires with a costum construction on / in the LED wall and adjust the content to the availeble space. In adition we installed LED strips in the floor that are linked with the LED wall and are centraly controled (video and light combined).
In addition, the meeting room is equipped with a costum video wall in portrait to create a "window" with various terrain types during the meetings.
Advice
The great thing about this project is that the possibilities seemed to be very limited in advance due to the restrictions from the exhibition organization. Thanks to good coordination and communication between the client, CAS and Mansveld Expotech, this stand has achieved fantastic results.
